If you are in the marketing industry or you are a small business owner you have probably been told before that you want your business to achieve top search engine rankings. Of course, it would be nice to have that claim to fame, that your website is number one on the search results, but what does it really matter? The truth is, it matters a lot. Maybe these people have cited that you want to improve your search engine ranking with SEO, but what does that really mean?
SEO is short for Search Engine Optimization, and when it comes to online presence and business, it can make all the difference in the success of your business. Here are three things you need to know about SEO and your ranking on the SERPs, or Search Engine Results Pages.
1. High search engine ranking matters.
About 83 percent of people using the internet are using it to search for information. Consider that you would not have a store front without a sign to indicate where you are, and to advertise your presence. Not being accessible or high on the search engine rankings presents a similar problem for your internet presence, or storefront. To further the analogy, being on the top of a rank is like having the biggest, brightest, and most attractive sign on the street. About half of all users click on the very first link on a results page, so being on top matters.
2. Organic search engine rankings are better than paid links.
Organic search engine ranking has nothing to do with all natural, free range internet practices, or a lack of pesticides. It does have everything to do with what occurs naturally versus what is paid for. About 80 percent of all internet users will completely ignore paid advertisements, favoring instead websites that are naturally in the top ranking for a search. Approximately 80 percent of users frequently choose organic search results.
3. Search engine tips and tricks are widely available online.
Google controls about 83 percent of the search engine market share, and they have developed complex algorithms and quality control measures to determine what sites are relevant and deserve to rise to the top of the SERPs. Luckily for us, Google has been kind enough to share what you need to do to improve your search engine rank. You can find free SEO tips from Google itself, or from hundreds of internet marketers and analysts blogging everything they know about SEO.
If you want to top search engine rankings, you will need to put in a good deal of time and effort to create content, integrate social media, and use keywords effectively. Therefore, it may be more worthwhile to take advantage of professionals and search engine optimization packages since SEO is one of the more effective marketing activities with a significant ROI. Once you get in the top search engine rankings you should be proud, but also know that SEO is ongoing and ever changing. A high ranking today does not mean you will have a high ranking tomorrow.
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