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The Importance of Search Marketing

Search engine optimization

n today’s word, more and more consumers are turning to the internet to find the products and services that they need. Forrester Research estimates that online sales are expected to grow from 7 percent of overall retail sales to close to 9 percent by 2016. And consumers are increasingly using their mobile devices, such as tablets and smartphones, to make purchases online. 64 percent of smartphone owners shop online using their mobile devices. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include search marketing, social media marketing, and web design.

SEO, or search marketing, is particularly important. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. It is also important a website appear in organic rankings, as opposed to sponsored links: statistically, 70 percent of the links search users click on are organic. Furthermore, the majority of search engine users say they almost always click on natural search results, while 80 percent of search engine users say they rarely or never click on the sponsored search results. Search marketing increases the organic ranking of a website by improving its overall quality and content visibility.

Providing search marketing services is a great business opportunity, as many business are increasingly exporting search marketing or SEO. A survey of 900 client side advertisers and agencies found that in house SEO declined from 51 percent in 2010 to 44 percent in 2011. If you own a web design firm or an online marketing firm and would like to expand your services to SEO, you might want to look into SEO resellers. Reselling SEO through SEO resellers is a great option if you don’t have the time of the talent to provide these services in house; an SEO reseller program or an SEO reseller plan can help you provide SEO services to your clients. If you’re interested in SEO resellers you might want to look into different private label SEOs, such as White Label SEO, which offer various options for resell SEO programs. SEO resellers can offer you expert guidance and advice, so that you can provide your clients with the best possible resell SEO services. More on this topic.

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